# Brand architecture

- **Zombie Epics** (channel, umbrella). Mark sits small above or below every property. Promise: long-form survival epics in drowned and broken cities.
- **Pale Harvest** (flagship property): novels, RPG sourcebook, comics, board game, TV, minis.
- **ARBUC** (side-story comic, Jared's explicit override): the refuge under the zombie lord's tower where coffee makers brew Molotov fuel. Mark is the broken green disc fragment, no siren, no crown, no chain lettering.
- **Rastrodome arc** (comic series, working title "Relay"): **PENDING CLEARANCE** as a product name. USPTO clear; Texas SOSDirect search, handle checks and attorney sign-off still open. Guardrails: no team marks, no team colors (navy and orange), no star, no recognizable dome on logos or covers. Use the original saucer dome on twelve splayed legs, shown as fragments or silhouette from inside only.
  - **Fallback naming path:** if clearance fails, the series ships as "Pale Harvest: Relay" (or "Zombie Epics: Relay") and Rastrodome stays in-story only. All Rastrodome assets are built with a swappable title layer so the fallback is a one-layer change.
- **Creatures** (from package taxonomy): Genus Ambulans (A. vulgaris shamblers, A. bayouensis Bayou Shamble, A. servilis turned court staff), Genus Conscius (the aware dead lord, unnamed in all branding), Genus Vox (the Radio, never pictured as a body).