# Identity system

## Logo forms
| Form | Spec | Build | Tool |
|---|---|---|---|
| 1. Square profile logo | 1080x1080 master, 400x400 export; stacked PALE / HARVEST, Zombie Epics tag below; emblem: a single bleached wheat stalk bent into a hook | Emblem art generated, type set in renderer | FusionRig API (emblem still), FusionRig renderer (type), ChatGPT for hero version |
| 2. Facebook cover | 1640x624, all type inside the centered 940x300 mobile safe zone | Art background cropped from 1536x1024, upscaled, composited | FusionRig API + renderer |
| 3. Wide packaging logo | 5:1 (1500x300 master; 4:1 and 6:1 variants), single line PALE HARVEST, emblem left | Real type, transparent PNG; SVG by manual vector redraw | FusionRig renderer; manual vector |

Prompt spec, emblem: "single bleached wheat stalk bent into a hook, pale bone on soot black, flat graphic, centered, hard edges, no text, transparent background". Negative: "letters, logos, stars, domes, brand marks".

## Icon and favicon
Wheat-hook emblem alone. 512, 192, 48, 32, 16 px. At 32 px and below, drop texture, use solid Bone on Soot. Tool: FusionRig API still, reduced in renderer.

## Wordmark
PALE HARVEST in condensed heavy sans, all caps, tracking +40; HARVEST in Lichen. Broken-sign variant: one or two letters cracked or missing, never enough to lose the read. Zombie Epics wordmark: lighter weight, all caps, tracking +120.

## Color palette
| Name | Hex | Use |
|---|---|---|
| Soot | #14110F | Primary background |
| Bone | #D9D2BF | Primary type |
| Lichen | #8FA38A | Accent, HARVEST |
| Rust | #A8432F | Warning, calls to action |
| Sump Water | #3E5A5C | Tunnels, secondary panels |
| Still Flame | #9CC3E6 | ARBUC accent only |
| Sodium | #C9A24A | Lamp light, sparingly |
Never pair navy with orange (Rastrodome guardrail).

## Typography
- Display: Oswald (or Bebas Neue) heavy condensed, open licence.
- Text: Source Serif 4 for long copy; Inter for UI and small print.
- Fragment signage: display face with knocked-out letters, built by hand in the renderer, not generated.

## Clear space and minimum size
Clear space = height of the letter H in PALE on all sides. Minimum: wide logo 120 px / 30 mm wide; square 48 px / 12 mm.

## Misuse rules
No stretching, recoloring outside palette, drop shadows, glows, or outlines; no placing on busy art without a Soot plate; no full trademarks, brand marks or real logos nearby; no team marks, team colors, stars or recognizable domes; no excluded names; never let AI-generated lettering stand in for set type.

## Voice line
"Nobody gets out clean. Some get out."
Alternates: "Count the bells. Count the dead." / "Every survivor pays in something."