10 Branding Package (DRAFT, internal only)

Status: internal draft. Nothing publishes, schedules, sends or goes to production. Jared approves at the customer-facing gate and does the final edit. Art standard (permanent, every property, no exceptions): FusionRig API for still illustrations and ALL Kickstarter landing art; ChatGPT for high-end artwork; FusionRig local LLM for draft storyboards. Clean lettering and exact sizes go through FusionRig's HTML-to-PNG campaign renderer (see 00-capability.md).

Files

• 00-capability.md: FusionRig image pipeline capability check (CAN / PARTIAL / CANNOT)
• 01-brand-architecture.md: Zombie Epics channel, Pale Harvest, ARBUC comic, Rastrodome arc (PENDING CLEARANCE)
• 02-identity-system.md: logo forms, icon/favicon, wordmark, palette, type, clear space, misuse, voice line
• 03-social.md: avatars and banners per channel
• 04-kickstarter.md: Kickstarter art set (funding-first, preeminent)
• 05-packaging-merch.md: packaging lockups, merch marks, creature marks
• tests/: three no-cost renderer test images (square 1080, Facebook cover 1640x624 with safe zone, wide 5:1 transparent logo)

Rules applied

Broken-sign fragment names only; no full trademarks; no em dashes; banned word absent; excluded-names list applied (none appear). Rastrodome: no team marks, team colors (navy and orange), star, or recognizable dome on any logo or cover.

FusionRig image capability check (2026-10-16)

Pipeline found (~/repos/api)

• Generator: src/services/image-gen.service.ts. Provider registry IMAGE_PROVIDERS = openai (default) and fal (any model id starting fal-ai/, e.g. fal-ai/flux-pro/v1.1). Default model gpt-image-1 (src/config.ts line 276).
• Sizes: only 1024x1024, 1024x1536, 1536x1024 (config.ts line 277; sizeForKind line 293 picks 1536x1024 as "closest available" because "the provider has no size" for other ratios). Quality tier low/medium/high/auto.
• Transparency: backgroundMode: 'transparent' with a real alpha check (verifyTransparency, outer 6% ring) plus one auto re-roll and halo trim (lines 88 to 270).
• Upscale: src/services/upscale.service.ts, providers replicate / http / fal (Real-ESRGAN class). Falls back to bilinear if not configured.
• Exact-pixel layout with real text: src/services/campaign-render.service.ts, Puppeteer HTML to PNG, any width/height up to 4096 px edge, scale up to 3, omitBackground for transparent PNG. Kickstarter project card is 1024x576 here. This is the Kickstarter art pipeline (templates in src/templates/campaign/).
• SVG/vector: none. image-convert.service.ts passes SVG through untouched; no tracing (no potrace or vectorizer).
• Text rendering in generated art: gpt-image-1 renders short words fairly well but not reliably for logo-grade lettering; Flux is weaker. Logo lettering should be set as real type in the HTML renderer, not generated.

Format verdicts

Format	Verdict	Evidence and method
Square profile logo (1080x1080 / 400x400)	CAN	gpt-image-1 at 1024x1024 native (config.ts 277), upscale to 1080 via upscale.service, or exact 1080/400 via campaign-render HTML. Test: tests/square-1080.png
Facebook cover 1640x624 with mobile safe zone	PARTIAL (CAN for final composite)	Generator cannot output 2.63:1; nearest 1536x1024 must be cropped and upscaled. campaign-render composes exact 1640x624 with art as background and a centered safe zone. Test: tests/fb-cover-1640x624.png (dashed 940x300 safe zone)
Wide packaging logo (4:1 to 6:1, low height)	PARTIAL	Generator max ratio 3:2, so no native wide output. campaign-render produces exact 1500x300 (5:1) transparent PNG with real type. Test: tests/wide-logo-1500x300-transparent.png. No vector output.
Transparent background	CAN	backgroundMode 'transparent' plus alpha verify; renderer omitBackground
Vector / SVG	CANNOT	No SVG output or tracing anywhere in the pipeline
Upscaling	CAN	upscale.service.ts

Needs ChatGPT or manual vector work

• Final logo marks for print packaging and merch (embroidery, screen print, die-cut) need SVG: manual vector redraw or trace (Illustrator, Inkscape, or a vectorizer service). Not on FusionRig today.
• Hero emblem art with lettering integrated into the illustration: ChatGPT high-end pass, then reset the letters as real type.
• Distressed broken-sign lettering texture: generate the texture, set letters as type, composite in the renderer.

Test images (no paid API calls; renderer only)

• FusionRig: FusionRig package, 10-branding/tests/

Placeholder type only (system Impact), not final art.

Brand architecture

• Zombie Epics (channel, umbrella). Mark sits small above or below every property. Promise: long-form survival epics in drowned and broken cities.
• Pale Harvest (flagship property): novels, RPG sourcebook, comics, board game, TV, minis.
• ARBUC (side-story comic, Jared's explicit override): the refuge under the zombie lord's tower where coffee makers brew Molotov fuel. Mark is the broken green disc fragment, no siren, no crown, no chain lettering.
• Rastrodome arc (comic series, working title "Relay"): PENDING CLEARANCE as a product name. USPTO clear; Texas SOSDirect search, handle checks and attorney sign-off still open. Guardrails: no team marks, no team colors (navy and orange), no star, no recognizable dome on logos or covers. Use the original saucer dome on twelve splayed legs, shown as fragments or silhouette from inside only.
• Fallback naming path: if clearance fails, the series ships as "Pale Harvest: Relay" (or "Zombie Epics: Relay") and Rastrodome stays in-story only. All Rastrodome assets are built with a swappable title layer so the fallback is a one-layer change.
• Creatures (from package taxonomy): Genus Ambulans (A. vulgaris shamblers, A. bayouensis Bayou Shamble, A. servilis turned court staff), Genus Conscius (the aware dead lord, unnamed in all branding), Genus Vox (the Radio, never pictured as a body).

Identity system

Logo forms

Form	Spec	Build	Tool
1. Square profile logo	1080x1080 master, 400x400 export; stacked PALE / HARVEST, Zombie Epics tag below; emblem: a single bleached wheat stalk bent into a hook	Emblem art generated, type set in renderer	FusionRig API (emblem still), FusionRig renderer (type), ChatGPT for hero version
2. Facebook cover	1640x624, all type inside the centered 940x300 mobile safe zone	Art background cropped from 1536x1024, upscaled, composited	FusionRig API + renderer
3. Wide packaging logo	5:1 (1500x300 master; 4:1 and 6:1 variants), single line PALE HARVEST, emblem left	Real type, transparent PNG; SVG by manual vector redraw	FusionRig renderer; manual vector

Prompt spec, emblem: "single bleached wheat stalk bent into a hook, pale bone on soot black, flat graphic, centered, hard edges, no text, transparent background". Negative: "letters, logos, stars, domes, brand marks".

Icon and favicon

Wheat-hook emblem alone. 512, 192, 48, 32, 16 px. At 32 px and below, drop texture, use solid Bone on Soot. Tool: FusionRig API still, reduced in renderer.

Wordmark

PALE HARVEST in condensed heavy sans, all caps, tracking +40; HARVEST in Lichen. Broken-sign variant: one or two letters cracked or missing, never enough to lose the read. Zombie Epics wordmark: lighter weight, all caps, tracking +120.

Color palette

Name	Hex	Use
Soot	#14110F	Primary background
Bone	#D9D2BF	Primary type
Lichen	#8FA38A	Accent, HARVEST
Rust	#A8432F	Warning, calls to action
Sump Water	#3E5A5C	Tunnels, secondary panels
Still Flame	#9CC3E6	ARBUC accent only
Sodium	#C9A24A	Lamp light, sparingly
Never pair navy with orange (Rastrodome guardrail).

Typography

• Display: Oswald (or Bebas Neue) heavy condensed, open licence.
• Text: Source Serif 4 for long copy; Inter for UI and small print.
• Fragment signage: display face with knocked-out letters, built by hand in the renderer, not generated.

Clear space and minimum size

Clear space = height of the letter H in PALE on all sides. Minimum: wide logo 120 px / 30 mm wide; square 48 px / 12 mm.

Misuse rules

No stretching, recoloring outside palette, drop shadows, glows, or outlines; no placing on busy art without a Soot plate; no full trademarks, brand marks or real logos nearby; no team marks, team colors, stars or recognizable domes; no excluded names; never let AI-generated lettering stand in for set type.

Voice line

"Nobody gets out clean. Some get out." Alternates: "Count the bells. Count the dead." / "Every survivor pays in something."

Social avatars and banners (drafts; nothing posts)

Avatar for every channel: square logo form, wheat-hook emblem on Soot, centered for circle crops. Banners: art background from FusionRig API (1536x1024 crop and upscale), type and safe zones set in the FusionRig renderer. Hero variants via ChatGPT.

Channel	Avatar	Banner / header	Safe zone and notes
Facebook	400x400 (circle crop)	1640x624 cover	Type inside centered 940x300
Instagram	320x320 (circle)	none; 3 pinned 1080x1350 posts as a header strip	Keep center 1080x1080 clear of edge type
X	400x400	1500x500	Avatar overlaps lower left; keep left 400 px clear at bottom
YouTube	800x800	2560x1440 channel art	Type inside 1546x423 center
Discord	512x512 server icon	960x540 server banner; 1920x1080 invite splash	Type in center 60%
TikTok	200x200 min (use 1080)	none; cover frames 1080x1920	Keep top 150 and bottom 400 px clear
Twitch	256x256	1200x480 profile banner; 1920x1080 offline screen	Avoid lower third on offline screen
Reddit	256x256	1920x384 community banner (mobile 1080x216)	Type centered, short
No Bluesky.

Banner prompt spec (shared): "flooded downtown tunnel mouth at dawn, pale light, rust and lichen on concrete, distant silhouettes of the dead, no text, no logos, no brand signs, cinematic still, wide". Tool: FusionRig API still.

Kickstarter art set (funding-first, preeminent)

Kickstarter is the preeminent funding channel: every other surface points to the Kickstarter pre-launch page first. All Kickstarter landing art is FusionRig API stills, composed to exact pixels in the FusionRig campaign renderer (campaign-render.service.ts). ChatGPT only for the single hero key art upgrade if Jared wants it. Draft boards for the campaign video on FusionRig local LLM. Five campaigns in sequence: RPG, comic, board game, TV, novel.

Asset	Size	Prompt spec	Tool
Project image (card)	1024x576	"six survivors on a broken overpass above a drowned downtown, dawn, pale wheat in a cracked planter, no text" + wordmark set in renderer	FusionRig API + renderer
Hero key art	1536x1024 master, upscaled	"the Loop market under a bell scaffold, lantern light, crowd of survivors, dead pressing at a far gate, painterly"	FusionRig API (ChatGPT upgrade optional)
Page header / story banner	1360 wide (680 at scale 2)	Soot plate, wordmark, voice line	FusionRig renderer
Section headers (Story, Rewards, Stretch Goals, Risks, FAQ)	1360x240	Broken-sign fragment lettering over rust texture	FusionRig API texture + renderer type
Reward tier tiles (Survivor, Runner, Bell Keeper, Still Boss, Collector)	1360 wide, auto height	Item renders per tier on Soot, tier name in Bone	FusionRig API + renderer
Stretch goal graphics	1360x400 each, plus a locked/unlocked pair	Progress bar of bells; unlocked state lights the bell in Sodium	FusionRig renderer
Add-on tiles (dice, minis, GM screen)	680x680	Product still on Soot	FusionRig API
Pre-launch page art	1024x576	Same as project image, "Notify me" plate	FusionRig renderer
Campaign video boards	16:9 frames	Draft storyboard	FusionRig local LLM; commercial clips FusionRig; final assembly NOT on FusionRig

Per-campaign key art: RPG (GM at a table of minis under bell light), Comic (ARBUC still flame, or Relay with fallback title layer while PENDING CLEARANCE), Board game (tunnel map board), TV (cast silhouettes), Novel (three book spines).

Packaging lockups and merch marks

Lockups

Lockup	Layout	Tool
Mini box (front)	Wide logo top band, clan or creature art center, Zombie Epics mark bottom right	FusionRig API art + renderer; SVG for print
Mini box (spine)	Wide logo 6:1, rotated	Renderer; SVG
Shipping box	One-color Bone wide logo on kraft, wheat-hook emblem large on two faces	Manual vector
Core RPG book	Square emblem top, wordmark stacked, cover art by ChatGPT	ChatGPT + renderer
Comic covers	Series title layer separate from art layer	ChatGPT hero art; FusionRig API variants
Card backs	Emblem centered, Soot field, Lichen border	FusionRig API + renderer
Dice (standard and gemstone)	Wheat-hook replaces the top face	Manual vector

Merch marks

• Wheat-hook emblem (one color, embroidery-safe after vector redraw)
• "COUNT THE BELLS" text mark
• ARBUC broken green disc fragment with "NO FIRE IN THE SHAFT"
• Creature marks: Ambulans vulgaris footprint smear; A. bayouensis mud boot print; A. servilis torn braid cuff; the aware lord shown only as a tall silhouette in a high window, unnamed; the Radio as a cracked speaker grille
• Relay arc mark (PENDING CLEARANCE): a single lit bulb in a hex grid. Never a dome or a star.

All print and merch marks need manual vector (SVG) work; FusionRig cannot output vector.